revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of protein, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.

found in 1975. Joico scientists and salon professionals found that keratin protein, the substance that makes up hairs natural fabric, could be used in hair care products, with amazing results. The team refined and developed the material into Triamine Complex. This ingredient became the foundation of all Joico, s products and the company became known as the healthy hair company

has led the way in the men's grooming business for the last 9 years. With a passionate commitment to men's grooming, our purpose is to bring men into salons, provide the with a great experience and broaden their horizons to new ways of incorporating style into their everyday lives.